COOKIE POLICY
This Cookie Policy applies to websites (platforms) maintained by Allegro Retail a.s., ID No.: 08553866, with its registered office at U garáží 1611/1, 170 00 Prague 7. The Cookie Policy includes information on the following:
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what technologies we use on our websites;
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what data we process;
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how we process the data and for what purposes;
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where we transfer such data and to whom.
Who is the controller of your personal data?
Allegro Retail a.s. with its registered office in Prague at U garáží 1611/1 170 00 Praha (hereinafter “We”, “Allegro Retail”) is the data controller, or the entity which decides how your personal data will be used on the websites and mobile apps published by Allegro Retail a.s.
We make sure that all you rights under Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (the General Data Protection Regulation, hereinafter “GDPR”) are respected, i.e. the right to object to the processing of your personal data, the right to access them, have them rectified, erased, to have their processing restricted, as well as to receive a copy of the data we hold, and the right to data portability. In order to obtain information or exercise your rights regarding the processing of your personal data, please contact us, preferably by sending an email to: dpo@mallgroup.com (Mall.cz and CZC.cz services), dpo@wedo.cz (WE|DO services) or writing to the address: Data Protection Officer [Pověřenec pro ochranu osobních údajů], Allegro Retail a.s., U garáží 1611/1 170 00 Praha.
When you click links on our websites and in our mobile apps, you may be redirected to websites or platforms managed by entities that are independent of us. In such case, personal data are processed in line with principles set out by those entities and included e.g. in the data protection policy applicable to those services or applications available on third-party websites or platforms.
If any matters related to how cookies or similar technologies work are not clear to you or you are less than 16 years of age, do not give consent for them to be used.
What technologies are used on our websites and mobile apps?
Our websites and mobile apps use cookies and other technologies and tools, such as e.g. pixels, SDK, local storage files, tags, digital fingerprinting (collectively known as “cookies”).
What are cookies?
Cookies are IT data stored on users’ end devices (such as a computer, mobile, or tablet) sent by websites and mobile apps. Such files make it possible to recognize the user’s device and correctly display the website, which includes adjusting it to that user’s personal preferences. They also make it possible to display the website in the user’s language “remembered” by such files, and to use other website settings selected by the user. Cookies usually contain the name of the website from which they originate, their storage time on the end device, and a unique number. Depending on the website or device you use, the type and amount of cookies processed may vary. In order to display ads, perform analytics, and make it easier for you to use our functionalities, in services where cookies may not work (e.g. mobile apps) we may use technologies that work in a similar way as cookies.
Model process of the installation and functioning of cookies?
First visit on the website.
While the connection with the server is being established, after you have given the relevant consents if any are required, the server saves a cookie on your end device (e.g. computer, mobile, or tablet), which stores information about e.g. the language you want to use on the website.
Subsequent visit to the website.
When you visit the website again, the server reads the information included in the cookie stored on your device – this is why, for example, the website displays in the language you selected earlier.
What purposes do we use cookies for?
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ensuring security and preventing misuse (which includes preventing access by unauthorized persons);
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tailoring website content to the user’s preferences and to end device, optimizing the use of websites;
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preventing bots from performing certain actions on our websites;
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making it easier to log in to the user’s account, also through social media, and to move between pages on the websites without the need to log in again on each page;
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preparing anonymous aggregated statistics that help us understand how the user uses the websites, which makes it possible to improve their structure and content;
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improving the functioning of websites, which includes checking their efficiency;
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identifying ads that the user has displayed and to display ads on our and external websites, including those that are best suited to the user’s activity on websites.
What data about you do we process?
We may process data regarding the way you use the website on your computer, mobile, tablet or any other device you use to access websites. Some of those data, when combined with other data, may qualify as personal data. We may process the following information using our Internet technologies:
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the name of the website from which the cookies originate, their storage time on the end device, and their unique number;
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device information (e.g. device type/model, unique device ID, MAC address, IP address, operational system, operational system version and device settings, the language set, screen resolution, type and version of Internet browser);
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events (e.g. time spent using the website, last visit on the website, duration of visit on the website, type of websites and pages visited, which stage the user is at in the purchase process);
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location data (e.g. IP address, information on your location obtained using various geolocation technologies);
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other data: information on using of websites (e.g. source from which you enter, advertising campaign from which you accessed the page, links you clicked, ads you have seen, and consents you gave in the cookie banner).
Transferring personal data to countries outside the European Economic Area
Your personal data may be transferred outside the European Economic Area. Allegro Retail always operates on the basis of mechanisms that ensure an adequate level of protection, which include standard contractual clauses approved by the European Commission regarding the transfer of personal data to personal data processors established in third countries. You can receive copies of such clauses from Allegro Retail by writing to: dpo@mallgroup.com.
Do we engage in the automated processing of your personal data (including profiling) in a way that affects your rights?
When you access our websites, data from the end device are processed in an automated manner due to it being evoked or due to activity on the website. This allows us as the data controller to evaluate certain factors that pertain to you, for the purposes for which we use cookies.
How long are cookies stored on your end device?
How long the cookies are stored on your end device depends on whether the files are persistent or session cookies.
Persistent cookies – they are not deleted when the browser is closed and remain on your device for a specified period of time or without any expiry period, depending on the website’s settings.
Session cookies - cookies placed for the time when you use the browser (duration of a session), and deleted when you close it.
Where do the cookies come from?
First party cookies - cookies placed on websites directly by Allegro Retail.
Third-party cookies - cookies placed on websites by entities other than Allegro Retail.
What cookies do we use?
Technical cookies - These are essential cookies without which the website or the requested services could not be operated. These cookies include technically necessary cookies, including those ensuring IT security, cookies for storing selected settings (favourite pages, remembering logins), cookies necessary for communication (load balancing cookies), essential cookies for the functioning of advertising (limiting the number of ads displayed), cookies for compliance with the terms of access to our website and essential cookies for the possibility of A/B testing of website alternative solutions.
We process the personal data we obtain through the strictly necessary cookies:
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under Article 6(1)(f) of the GDPR (legitimate interest pursued by the controller, which consists in ensuring the functioning of the website);
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under Article 6(1)(b) of the GDPR (performance of a contract which the data subject is party to).
Websites that belong to Allegro Retail use the following strictly necessary cookies, among others:
Provider |
Name |
Validity |
Cookie used |
Allegro Retail |
_cmuid |
6 months |
1st party |
Allegro Retail |
gdpr-consent |
1 year |
1st party |
Allegro Retail |
PHPSESSID |
session |
1st party |
Allegro Retail |
csrf_contao_csrf_token |
session |
1st party |
Allegro Retail |
topMessageClose |
29 days |
1st party |
Allegro Retail |
_mgExp-0 |
3 months |
1st party |
Allegro Retail |
_mgExp-50 |
2 months |
1st party |
Allegro Retail |
_mgExp-53 |
2 months |
1st party |
Allegro Retail |
_mgExp-55 |
2 months |
1st party |
Allegro Retail |
_mgExp-59 |
2 months |
1st party |
Allegro Retail |
_mgPrivacy |
session |
1st party |
Allegro Retail |
_mgTests |
3 months |
1st party |
Allegro Retail |
_mgTestsActive |
3 months |
1st party |
Allegro Retail |
asid |
1 month |
1st party |
Allegro Retail |
ede_rollout_cookie |
1 day |
1st party |
Allegro Retail |
gdpr_actual_path |
session |
1st party |
Allegro Retail |
gdpr_panel_viewed |
session |
1st party |
Allegro Retail |
opt_ver6 |
1 month |
1st party |
Allegro Retail |
mal_consent_gdpr_panel |
3 years |
1st party |
Allegro Retail |
mal_consent_gdpr_personalization |
3 years |
1st party |
Allegro Retail |
wdctx |
1 month |
1st party |
Allegro Retail |
mal_consent_gdpr_remarketing |
3 years |
1st party |
|
AEC |
6 months |
1st party |
Analytical and performance cookies - These cookies are used to measure and analyse the traffic on our website (number of visitors, pages viewed, average browsing time, etc.), to help us improve its functioning and develop new services for you. By consenting, you help us obtain valuable data about how you use our site. This makes our website work better.
We process the personal data we obtain through analytical cookies under Article 6(1)(a) of the GDPR (user consent).
Websites that belong to Allegro Retail use the following analytical cookies, among others:
Provider |
Name |
Validity |
Cookie used |
|
_dc_gtm_UA-182588899-1 |
1 minute |
3rd party |
|
_ga |
2 years |
1st party |
|
_ga_# |
2 years |
1st party |
|
_gat |
1 day |
1st party |
|
_gid |
1 day |
1st party |
|
collect |
session |
1st party |
|
SIDCC |
1 year |
3rd party |
Exponea |
__exponea_etc__ |
3 years |
1st party |
Exponea |
__exponea_time2__ |
session |
1st party |
|
lidc |
1 day |
3rd party |
|
AnalyticsSyncHistory |
1 month |
3rd party |
Marketing (advertising) and social media cookies - These cookies are used for the purpose of advertisements displayed on third party websites, including social networks and contextual advertising. They are tailored to your preferences and help us measure the effectiveness of our advertising campaigns. If you disable these cookies, you will still see advertising (including ours) when you browse the internet, but it will not be tailored to you and will be less relevant to you.
We process the personal data we obtain through marketing (advertising) cookies under Article 6(1)(a) of the GDPR (user consent).
Websites that belong to Allegro Retail use the following marketing (advertising) cookies, among others:
Provider |
Name |
Validity |
Cookie used |
__Secure-1PAPISID |
|
13 months |
3rd party |
__Secure-3PAPISID |
|
13 months |
3rd party |
APISID |
|
up to 24 months |
3rd party |
HSID |
|
13 months |
3rd party |
SID |
|
up to 24 months |
3rd party |
SSID |
|
up to 24 months |
3rd party |
SAPISID |
|
up to 24 months |
3rd party |
HSID |
|
up to 24 months |
3rd party |
test_cookie |
|
1 day |
3rd party |
__Secure-3PSID |
|
13 months |
3rd party |
__Secure-1PSIDTS |
|
1 year |
3rd party |
__Secure-3PSIDTS |
|
up to 24 months |
3rd party |
__Secure-1PSIDCC |
|
1 years |
3rd party |
__Secure-1PSID |
|
13 months |
3rd party |
__Secure-ENID |
|
13 months |
3rd party |
_gcl_au |
|
3 months |
1st party |
ads/ga-audiences |
|
session |
3rd party |
IDE |
|
1 years |
3rd party |
NID |
|
6 months |
3rd party |
pagead/1p-user-list/# |
|
session |
3rd party |
c |
Imper CZ |
8 days |
3rd party |
leady_session_id |
Imper CZ |
session |
1st party |
leady_tab_id |
Imper CZ |
permanent |
local storage |
li_sugr |
|
3 months |
3rd party |
li_gc |
|
6 months |
3rd party |
bcookie |
|
1 year |
3rd party |
UserMatchHistory |
|
1 months |
3rd party |
_fbp |
Meta |
3 months |
1st party |
fr |
Meta |
3 months |
3rd party |
tr |
Meta |
session |
3rd party |
sid |
Seznam.cz |
29 days |
3rd party |
retargeting |
Seznam.cz |
session |
3rd party |
Tracking pixels
Allegro Retail also uses tracking pixels. The pixel is programming code that allows for embedding an object on the website, typically an image the size of one pixel, which allows for tracking user behavior on the websites where it has been placed. The pixel may work in an optimum way when combined with the use of first-party or third-party cookies. Once the relevant consent is given, the browser automatically establishes a direct connection with the server that stores the pixel; therefore, the data collected by the pixel are processed under the data protection policy of the entity that manages the server, e.g. an Allegro Retail partner. The partner may associate your visit on Allegro Retail website if you are registered on its platform, also in correlation with a cookie (if any) associated with your session.
Model functioning of the tracking pixel
By clicking the link/banner on the partner’s website, users are redirected to the site of the advertiser. If they access pages with pixels, information about that is sent to the partner’s server and then forwarded to the advertiser; the technology based on SDK tools that we use in mobile apps works in a similar way. Thanks to the pixel, the advertiser obtains aggregated information on how many people who used the link/banner on the partner’s site made a purchase with them, if the pixel was embedded on the order completion page.
Mobile advertising IDs
If you agree, our app will receive the marketing ID of your mobile device.
The IDs include: AdID (Android) and IDFA (iOS).
The user can clear the IDs and block their use. Information on how to do this is available in your device’s manual.
Third-party functionalities or technologies
On our websites, we use third-party tools and services, in particular those related to providing services available through the site, as well as to analytics, advertising (including ads based on interests), re-marketing, or measuring the results of advertising campaigns. Providers of cookies or other technologies are listed above.
Below we describe selected tools from our providers:
Google Analytics (Cookies/SDK)
We use Google Analytics tools that collect information on the user’s visits to our websites and use of mobile applications in order to generate statistics on their functioning and to facilitate analysis of activity so that we can better adjust our offering to the needs of our users.
Processor:
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Click here to read information about the processing of personal data in cooperation with Google: https://business.safety.google/gdpr
Click here to read the data policy of the processor:
https://policies.google.com/privacy?hl=en
https://support.google.com/analytics/topic/2919631?hl=en&ref_topic=1008008
Click here for more information on how to block Google Analytics cookies using browser scripts: https://support.google.com/analytics/answer/181881?hl=en
Google Firebase (SDK)
We use Google Firebase tools, which collect information about users' use of mobile applications in order to generate statistics on their functioning and analyze their activities in order to best adapt our offer to users' needs.
Processor:
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Click here to read the data policy of the processor:
https://policies.google.com/privacy?hl=en
Google Advertising Products (Google Ads and Google Marketing Platform)
Google Marketing Platform (Cookies)
We use advertising and re-marketing tools. For this purpose, we use Google’s cookies for DoubleClick services. Third-party providers install the relevant code or pixel to collect information on the user’s activity on websites, and then, on that basis, they display our ads to the user who has visited our websites when they go to other websites operated by the advertising network of our third-party providers, and also collect information on the executed campaign, perform site analytics, and analyze segments.
Google Ads (Cookies)
Google Ads allows us to display our offer within the Google search engine and on websites that belong to Google’s advertising network. With Google Ads, we analyze the effectiveness of ads, which helps us better adjust the offer to users’ expectations. After clicking the banner of an ad published by Google, cookies related to the Ads service are saved to the user’s computer.
Partner:
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Click here to read information about the processing of personal data in cooperation with Google: https://business.safety.google/gdpr
Click here to read the data policy of the processor: https://policies.google.com/privacy?hl=en
Click here for more information on the list of partners of the data processor: https://support.google.com/admanager/answer/9012903
Google allows you to manage marketing content displayed using cookies, including the content used by Allegro Retail. Click here to go to the Google dashboard.
Meta (Pixel/Cookies/SDK)
Meta’s tools allow for analyzing and measuring aspects of the products offered and services provided, and for reaching persons who may be interested in them more effectively.
Responsibility for collecting and transferring data using SDK technology and tracking pixel rests with us jointly with Meta Platforms Ireland Limited (joint controllers).
Allegro Retail and Meta have agreed that Meta is responsible for ensuring that the rights of data subjects are enforced in line with Articles 15–20 of the GDPR in respect of the personal data stored by Meta after joint processing.
The arrangements regarding joint control between Allegro Retail and Meta are available here: https://www.facebook.com/legal/controller_addendum
Allegro Retail and Meta act as independent personal data controllers in carrying out marketing activities.
Click here to read information on the processing of personal data in cooperation with Meta: https://www.facebook.com/legal/terms/businesstools
Information about partner/joint controller:
Meta Platforms Ireland Limited Block J, Serpentine Avenue, Dublin 4, Ireland
Meta allows you to manage marketing content displayed using cookies, including those used by Allegro Retail. Click here to go to the Meta dashboard.
More information on how Meta Platforms Ireland Limited processes personal data and how the rights of data subjects are enforced with regard to Meta, is available here: https://www.facebook.com/about/privacy.
LinkedIn (Pixel/Cookies)
LinkedIn’s tools allow for analyzing and measuring aspects of the products offered and services provided, and for reaching persons who may be interested in them more effectively.
Partner:
LinkedIn Ireland Unlimited
Wilton Place, Dublin 2, Ireland
Click here to read information about the processing of personal data in cooperation with LinkedIn: https://www.linkedin.com/legal/cookie-policy
For more information on the kind of cookies LinkedIn provides please visit their Cookie Table: https://www.linkedin.com/legal/l/cookie-table
Seznam.cz (Pixel/Cookies)
Seznam tools allows us to display our offer within the Seznam search engine and on websites that belong to Seznam’s advertising network (Sklik).
Cookies are used for the purpose of advertising to allow for retargeting in the advertising network and to allow for tracking and measuring conversions.
Partner:
Seznam.cz, a.s.
Radlická 3294/10, 150 00 Prague 5
Click here to read information about the processing of personal data in cooperation with Seznam:
https://napoveda.sklik.cz/zpracovani-osobnich-udaju/
https://o.seznam.cz/ochrana-udaju/
Imper CZ (Cookies)
Imper CZ s.r.o. is the operator of the analytical and marketing tool Leads (Leady), which, with the help of cookies, helps us monitor the traffic of our website, analyze the needs and preferences of users, target remarketing campaigns and measure the effectiveness of advertising campaigns.
Partner:
Imper CZ s.r.o.
Nádražní 762/32, Smíchov, 150 00 Prague 5
Further information on the processing of personal data can be found at: https://imper.cz/ochrana-osobnich-udaju/
Exponea (Cookies/Pixel)
When providing our services, we use the analytical and marketing services of Bloomreach CZ s.r.o., ID: 059 27 927, with registered office at Vlněna 526/5, Trnitá, 602 00 Brno, which operates the Exponea platform. We use the Exponea platform to analyze user behavior on our online store and to send out marketing campaigns. We use Exponea cookies to record user data, such as your IP address, device data and data about the use of our website, for the purpose of analyzing individual website usage and for possible connection with your user account. Bloomreach CZ s.r.o. always acts as a processor of your data.
More information about Exponea cookies can be found at this link: https://www.bloomreach.com/en/legal/services-cookie-notice
Google reCAPTCHA
Google reCAPTCHA is a tool for detecting artificial traffic on websites and, among other things, preventing bots from downloading content from our websites. This solution displays a request for a simple test to confirm that a user is a human being and is not a computer. This functionality also involves acquiring information on hardware and software (such as devices and search engine data) and its analysis by Google.
The information obtained through the reCAPTCHA service will be used by Google to provide, maintain, and enhance functionality, and for general security purposes.
Partner:
Google Ireland Limited
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
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Social media
Our websites include links to our social media accounts (e.g. on Facebook, Instagram, YouTube, Twitter, Fameplay). When you use the link, the social media site may use that information as personal data controller in order to create/update your profile, irrespective of whether or not you are a user of that social media site.
Information obtained in this way may be used by the social media site e.g. for the purposes of advertising, market research, collecting information on your behavior, or designing their own website.
Allegro Retail does not collect any personal data that is forwarded to that social media site as a result of clicking the link to it.
Information on the social media providers:
Meta Platforms Ireland Limited (Facebook, Instagram)
Block J, Serpentine Avenue, Dublin 4, Ireland
Data Policy:
https://www.facebook.com/about/privacy
Twitter Inc. 1355
Market Street, Suite 900, San Francisco, CA 94103, USA
Data Policy:
https://twitter.com/privacy
Google Ireland Limited (YouTube)
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data Policy:
https://policies.google.com/privacy
Czech Video Center a.s.
Komunardů 1584/42, Holešovice (Prague 7), 170 00 Prague
Data Policy:
https://fameplay.tv/principy-ochrany-soukromi
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Logging in/creating an account using external platforms
On some of our platforms, it is possible to create an account or sign in via accounts you already have on the following platforms: Facebook, Google, Mojeid.cz, or Apple.
We do not share information with third-party providers on your signing in or creating an account with us. However, third-party accounts are connected to our site, so they obtain information that you are signing in or creating an account via their services. Third-party providers, as personal data controllers, may use this information in order to create/update your profile.
Information obtained in this way may be used by third-party providers, e.g., for the purposes of advertising, market research, or updating their own website.
Meta, Google, Mojeid.cz and Apple share your personal data with us as independent controllers of your personal data.
Authentication using the functionality of Meta Platforms Ireland Limited is done via joint control of personal data with Allegro Retail.
Allegro Retail and Meta have agreed that Meta is responsible for ensuring the enforcement of data subjects' rights under Articles 15 - 20 of the GDPR with respect to personal data held by Meta after Joint Processing.
Allegro Retail and Meta's joint controlling arrangements are available at: https://www.facebook.com/legal/controller_addendum.
Information on the data that may be processed as part of joint controlling is available at:
https://www.facebook.com/legal/terms/businesstools_jointprocessing
Partners:
Google Ireland Limited (YouTube)
Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Privacy Policy:
https://policies.google.com/privacy
Apple Distribution International Limited
Hollyhill Industrial Estate, Hollyhill, Cork, T23 YK84, Ireland
Privacy Policy:
https://www.apple.com/legal/privacy/data/pl/sign-in-with-apple/
CZ.NIC, z. s. p. o. (Mojeid.cz)
Milešovská 1136/5, 130 00 Prague 3
The privacy policy is available in a pdf file available by clicking here.
Joint controller:
Meta Platforms Ireland Limited (Facebook)
Block J, Serpentine Avenue, Dublin 4, Ireland
Privacy Policy:
https://www.facebook.com/about/privacy
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Google Tag Manager
With the help of the Tag Manager we can integrate and manage all kinds of software solutions such as Google Analytics on our websites, using the relevant code sections, also known as tags. Those code fragments are also used to collect data on users’ browsers, their visits on the website, or to set up cookies. However, Google Tag Manager is only a domain, which does not install cookies and does not process personal data. Your personal data is processed exclusively through code fragments such as Google Analytics.
Service provider:
Google Ireland Limited
Gordon House, Barrow Street, Dublin 4, Ireland.
Deleting cookies
Your choices concerning the use of cookies expressed upon logging in to Allegro Retail are associated with your account(s) and remembered also when you log in to the account from another device or browser; therefore, when opting out from cookies you should first use the cookie management dashboard to cancel your consents for each individual account. By default, the browser allows for placing cookies on the end device. In the web browser settings, you can change those settings so as to block the automatic operation of cookies or to send information each time cookies are sent to your device. The following links will take you to the instructions on how to configure and delete cookies in popular browsers.
Chrome
Firefox
Safari
Edge
Internet Explorer
Opera
Complaint with a supervisory authority
You may lodge a complaint in relation to our processing of your personal data with a supervisory authority, i.e. the Personal Data Protection Office, (address: Úřad pro ochranu osobních údajů, Pplk. Sochora 27, 170 00 Prague, Czech Republic).